[DOWNLOAD] ~ Why Should I Choose You (in Seven Words Or Less)? by Ian Chamandy & Ken Aber ~ eBook PDF Kindle ePub Free

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eBook details

• Title: Why Should I Choose You (in Seven Words Or Less)?
• Author : Ian Chamandy & Ken Aber
• Release Date : January 07, 2015
• Genre: Business & Personal Finance,Books,
• Pages : * pages
• Size : 898 KB

Description

How to answer the single most important question in business and life

Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds.

Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.

Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.

Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will:
give you confidence you never had before to lead into a bold new futuremake your employees more innovative and creativereveal revenue streams you never knew existedgive your employees a newfound sense of purpose that motivates them to contribute at a higher leveland help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy

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