[DOWNLOAD] ~ Why People Join, Leave, and Stay with Health/Fitness Clubs: The Ultimate Handbook of Member Retention by Stephen J. Tharrett & Paul Bedford ~ Book PDF Kindle ePub Free
eBook details
- Title: Why People Join, Leave, and Stay with Health/Fitness Clubs: The Ultimate Handbook of Member Retention
- Author : Stephen J. Tharrett & Paul Bedford
- Release Date : January 11, 2012
- Genre: Health & Fitness,Books,Health, Mind & Body,Business & Personal Finance,Economics,
- Pages : * pages
- Size : 9090 KB
Description
Driving membership retention is vital to the short-term and long-term profitability of a club. Why People Join, Leave, and Stay With Health/Fitness Clubs: The Ultimate Handbook of Member Retention is a guide for club owners and operators that:
Details industry experiences with membership growth and retention
Provides an in-depth look at the facts about membership retention
Offers information on the attitudes, beliefs, and behaviors of people regarding exercise, and how these impact the industry’s ability to improve member retention
Takes a look at the reasons consumers give for joining a club, remaining a club member, and, lastly, terminating their membership experience
Discusses business models and strategies that can significantly enhance a club’s ability to retain its members
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