Download ~ Why Killer Products Don't Sell by Ian Gotts & Dominic Rowsell ~ eBook PDF Kindle ePub Free
eBook details
- Title: Why Killer Products Don't Sell
- Author : Ian Gotts & Dominic Rowsell
- Release Date : January 01, 2009
- Genre: Management & Leadership,Books,Business & Personal Finance,
- Pages : * pages
- Size : 1666 KB
Description
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
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