Download ~ Why It Sells by Marcel Danesi ~ Book PDF Kindle ePub Free
eBook details
- Title: Why It Sells
- Author : Marcel Danesi
- Release Date : January 21, 2007
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 2700 KB
Description
Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
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